Laugh Out Loud is full of luscious layers that will have you taking foot to grass and letting your real chuckle on the loose. You remember – the laugh you had before you cared about silly things like boys and looking sane in public.


- Ruffles come with a raw edger, just light your laugh

- Bell shape sleeve

- Pop your pins out with the shorter length

- Shell button fastening at back. Don’t say we never did anything for you.

Same, same but different

Laugh Out Loud in Violet 


This dress is fitted through the shoulder and oversized through the body.

Emma is 5'9.5" (or 177cm if you’re that way inclined) and wears hej hej size 8. 


Across bust (cm) 6/40.5 8/43 10/45.5 12/48 14/50.5
Length (cm) 6/87.5 8/88 10/88.5 12/89 14/89.5


If you don’t know by now, it’s 100% linen.

Take care now

We’re all about being bold and bolshy, but when it comes to our linens we’re nothing but tender. They like a cold hand wash but can also be dry cleaned. Dry by lying flat in the shade. If you’re not into wrinkles, use a cool iron. Whatever you do, do not bleach, soak, rub or tumble dry.

Shipping (NZD)

NZ $8 or free for orders over $300 | Australia $30 | World $60