The hej hej linen care guide
There’s a lot of fake news out there about our lovely linen - she’s not high maintenance, she’s high quality and spends more time taking care of us than the other way around, k.
Produced from the fibre of a flax plant, she’s au naturel, durable, dries quickly and like Betty White, improves with age. Her easy-breathey holiday look is backed by antibacterial properties and the process from plant to wardrobe uses less resources than many other options, making her a more eco-friendly fabric. You can thank us later.
Linen is a sturdy material that can absolutely be machine washed, though feel free to handwash if you’re that way inclined. We highly recommend washing in cold water on a gentle machine cycle, with a mild detergent to protect the fibres.
Follow these simple rules and your linens will hold their own, so no need to worry about shrinkage - eesh. Some pieces will soften and mould to the body, with others the colour may fade slightly but that’s all part of the look am-I-right.
Hang your linen flat or hang it up when it’s damp – that way, there’s no need to pull out the ol’ iron. But, if you’re one of those ‘unique’ folks who love domestic chores or have an item that really needs pressing, iron while the fabric is still damp using the medium-hot steam setting. If your hej hej is a dark vibrant colour (yes please) or has a print or embroidery, flip her over and press it on the reverse side.
Store your linens in a cool, dry place, avoid icky plastic bags and cardboard boxes. Linen has inbuilt insect-repellent properties (snazzy, we know) so you should have nothing to fear with those pesky moths. When you take linen out of storage, give it a good airing and a little hug. Naw, isn’t that nice.
Look after your linen and she’ll look after you.